With so much at risk in these challenging times, the goals of the Save Sharks Cove Alliance
(SSCA) are to uphold the highest and best values of our community and to protect the
integrity and rural character of the Pūpūkea community and the precious coastal environment of the North Shore of Oʻahu.
SSCA is committed to ensuring that all federal, state, and county laws are followed by any
present or future owner/developer of the three contiguous B-1 “neighborhood business”
properties on Kamehameha Highway and Pahoe Road, directly mauka of Sharks Cove,
Pūpūkea Beach Park, and the Pūpūkea Marine Life Conservation District.
SSCA does not oppose current or future commercial uses or users on the property that fully
adhere to Federal and State Coastal Zone Management laws, the County Special Management Area laws, the B-1 “neighborhood commercial” zoning, and fully comply with the letter and intent of the North Shore Sustainable Communities Plan.
The NSSCP clearly states that commercial activities at this specific location must “serve the
daily retail and other business needs of the surrounding population" and “primarily serve
the immediate community.”
In January 2019, SSCA filed a public interest lawsuit against the City and County of Honolulu
and the current developer – Hanapohaku LLC – with two primary goals:
(1) to ensure that proper planning, permitting, and enforcement processes that protect
the integrity and character of the community and the environment are
transparent, robust, and fully followed, and
(2) to ensure that adequate environmental review and monitoring is properly completed
and mitigation is fully in place prior to any development to avoid adverse significant and
cumulative impacts on the community, culture, and environment.
The potential impacts on Sharks Cove, the Pūpūkea Beach Park, and the Pūpūkea Marine
Life Conservation District MLCD, and the community include: overuse of protected areas,
litter, polluted surface and subsurface runoff, freshwater or ocean contamination, traffic
congestion, risky pedestrian crossings of the highway, noise, and odors.
If any commercial development occurs near Sharks Cove, as required by B-1 “Neighborhood
Business” zoning, it should:
• primarily serve the immediate residential community instead of creating a cluster
of food trucks that primarily attracts visitors;
• meet the highest standards of sustainability to minimize adverse impacts in perpetuity;
• benefit the affected community and environment by reinvesting profits in the protection
of the natural and cultural resources of the area upon which its success depends.
Check out this great video of Sharks Cove on the North Shore of Oahu.
Keep up to date on SSCA news here:
We are a grassroots alliance of community organizations, non-profits, and individuals concerned about protecting Sharks Cove from the impacts of commercial development.
The fish and marine life at Sharks Cove cannot speak for themselves - so we are standing up for them in court! Won't you join us?
The 7-11 crab says:
"The Sharks Cove tidepools are sensitive to pollution - please protect my home."
We are a community-based grassroots alliance of organizations, community groups, and individuals joining forces to defend Sharks Cove on the North Shore of Oahu against a proposed $18 million commercial mall "food truck" development on 3+ acres right across the highway from this sensitive marine area.
Are you passionate about what we're doing? Let us know! We are an environmental organization always looking for support and volunteers to help us make our vision a reality. We'll help you find a way to support that best suits you. We're excited to have you join the alliance!
Whether you help through monetary donations, volunteering your time, or spreading our mission through word-of-mouth, thank you. We couldn't accomplish our goals without the help of supporters like you.
When you donate via Paypal, funds go to Malama Pupukea-Waimea, a 501(c)(3) non-profit, which is handling the legal funds for the Alliance - please note on your donation "SSCA Legal."