Helping the North Shore protect Sharks Cove!



Add your name to the growing list of supporters of the Alliance Statement! 

read the alliance staTEment here:

The Save Sharks Cove Alliance (SSCA) is a grassroots network standing up to protect our community

With so much at risk in these challenging times, the goals of the Save Sharks Cove Alliance

(SSCA) are to uphold the highest and best values of our community and to protect the

integrity and rural character of the Pūpūkea community and the precious coastal environment of the North Shore of Oʻahu.

SSCA is committed to ensuring that all federal, state, and county laws are followed by any

present or future owner/developer of the three contiguous B-1 “neighborhood business”

properties on Kamehameha Highway and Pahoe Road, directly mauka of Sharks Cove,

Pūpūkea Beach Park, and the Pūpūkea Marine Life Conservation District.


SSCA does not oppose current or future commercial uses or users on the property that fully

adhere to Federal and State Coastal Zone Management laws, the County Special Management Area laws, the B-1 “neighborhood commercial” zoning, and fully comply with the letter and intent of the North Shore Sustainable Communities Plan.

The NSSCP clearly states that commercial activities at this specific location must “serve the

daily retail and other business needs of the surrounding population" and “primarily serve

the immediate community.”

In January 2019, SSCA filed a public interest lawsuit against the City and County of Honolulu

and the current developer – Hanapohaku LLC – with two primary goals:


(1) to ensure that proper planning, permitting, and enforcement processes that protect

the integrity and character of the community and the environment are

transparent, robust, and fully followed, and

(2) to ensure that adequate environmental review and monitoring is properly completed

and mitigation is fully in place prior to any development to avoid adverse significant and

cumulative impacts on the community, culture, and environment.

The potential impacts on Sharks Cove, the Pūpūkea Beach Park, and the Pūpūkea Marine

Life Conservation District MLCD, and the community include: overuse of protected areas,

litter, polluted surface and subsurface runoff, freshwater or ocean contamination, traffic

congestion, risky pedestrian crossings of the highway, noise, and odors.


If any commercial development occurs near Sharks Cove, as required by B-1 “Neighborhood

Business” zoning, it should:

• primarily serve the immediate residential community instead of creating a cluster

of food trucks that primarily attracts visitors;

• meet the highest standards of sustainability to minimize adverse impacts in perpetuity;


• benefit the affected community and environment by reinvesting profits in the protection

of the natural and cultural resources of the area upon which its success depends.



Alliance Members & Supporters


The Alliance also needs your support to cover our costs

Please support our GoFundMe campaign!

Drone over Sharks Cove

Check out this great video of Sharks Cove on the North Shore of Oahu.


Keep up to date on SSCA news here:

Our Mission



We are a grassroots alliance of community organizations, non-profits, and individuals concerned about protecting Sharks Cove from the impacts of commercial development.

Marine life at Sharks Cove needs your help.


The fish and marine life at Sharks Cove cannot speak for themselves - so we are standing up for them in court! Won't you join us?

The Tidepools are alive with marine life!

Sharks Cove Tidepools are a critical marine nursery full of amazing critters like this 7-11 crab

The 7-11 crab says:
"The Sharks Cove tidepools are sensitive to pollution - please protect my home."

About Us

Grassroots Legal Campaign

SSCA kicks of legal campaign with press conference on January 12, 2019 at Sharks Cove Tidepools.

We are a community-based grassroots alliance of organizations, community groups, and individuals joining forces to defend Sharks Cove on the North Shore of Oahu against a proposed $18 million commercial mall "food truck" development on 3+ acres right across the highway from this sensitive marine area.

Get Involved

Long-time North Shore community resident and activist Larry McElheny, a plaintiff in the lawsuit.

Are you passionate about what we're doing? Let us know! We are an environmental organization always looking for support and volunteers to help us make our vision a reality. We'll help you find a way to support that best suits you. We're excited to have you join the alliance!

Mahalo - thank you!

Sharks Cove cove and tidepools - part of the Pupukea Marine Life Conservation District.

Whether you help through monetary donations, volunteering your time, or spreading our mission through word-of-mouth, thank you. We couldn't accomplish our goals without the help of supporters like you. 


Donate Now - Options!


Pay with PayPal or a debit/credit card

When you donate via Paypal, funds go to Malama Pupukea-Waimea, a 501(c)(3) non-profit, which is handling the legal funds for the Alliance - please note on your donation "SSCA Legal."